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Wedding Planner | Magazine

How to Play off of a Palette

by Sally Merrill

Creating a cohesive color palette for your wedding is somewhat of a science here in the wedding world. When determining your color palette, consider the season in which you’re getting married, your personal style, and the venue’s interior. Keeping these three things in mind and coordinating colors that translate seamlessly into the look you want is not an easy task. Lucky for you, Hopeful Events & Design is here to break down how to play off a palette to create a dreamy and unique wedding. We talk all about determining a color palette and design that fits your aesthetic and finding the right vendors to execute these ideas. In addition, Hopeful Events & Design gives us tips on creating a color palette and design unique to each of her clients.   

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Describe this wedding scene.

From the first moment I saw this venue, I envisioned exactly what we could create together. I felt fully inspired by the modern, clean black exterior of the main lobby, full of eclectic, colorful furniture that meshed perfectly together. The entire venue is a vibe that I fed off of for our styled shoot. We wanted fun and modern brides that would showcase every aspect of the venue, such as all the colorful florals, modern gowns, entertainment, and custom details. They most definitely delivered that!

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What should a couple consider when choosing a color palette for their wedding?

My personal opinion is a couple’s color palette should fit the aesthetics of their venue and coordinate from there. If the venue is clean and modern, keep neutrals with a pop of an accent color. If you have a venue with pops of color, incorporate those as accents to your palette. Get inspiration from anywhere, styled homes, a clothing line, a painting, etc.

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What tips do you have for working with your florist, stationery, rental company, etc., to achieve your design vision?

Always ask your planner for their preferred vendors. They have preferred vendors for a reason. They know the outcome of not only their products but their work ethics as well. When a planner/client has a vision in mind, aligning them with the right vendor who can execute that particular idea is everything, all while keeping their budget in mind. Finding the right vendors that work so closely with the planner is crucial. Their ideas are all infused together to create one vision and ensure everyone is on the same page; they work exclusively together throughout the process, bouncing ideas off each other and creating a unique wedding for each couple. From invitation suites to bridal party attire and signage, we source the perfect vendors who fit your style and budget to make the vision come to life.

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What are your favorite color palettes to use in weddings right now?

Right now, I love bright and bold colors. I will always love neutral tones as they are timeless, but I have so much fun with customized color palettes.

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It’s so easy for couples to want to recreate weddings they see online. How do you encourage them to design an event that’s uniquely them?

I start our design process with a questionnaire. I ask personal style questions that slowly begin to create their custom wedding brand. From how their space is decorated to what brands they’re drawn to and why. First, determine favorite colors and textures by going through their inspiration pictures and finding the common denominator in what they pin. Next, we focus on the aesthetic of how everything looks and feels at an event—all while being cohesive from the beginning to the end. We don’t do themes. We create vibes and experiences.

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